Archway Insurance was launched as a new subsidiary of a leading OC real-estate group—part of a strategic push to capture more value across every stage of the property transaction. While the parent company was well-established in brokerage and development, the insurance arm lacked a clear identity to stand on its own. It needed a professional, trustworthy mark that could integrate with the larger brand family while signaling a distinct focus on financial protection and long-term stability.

The R&D Dept. partnered with Archway Insurance to define the visual foundation of the brand through an accelerated logo exploration and final mark process.
Over two weeks, our team developed multiple creative directions, each designed to reflect the strength and protection implied by an “archway.” After refinement rounds with leadership from both Archway and the parent real-estate company, we delivered a final mark that balances corporate sophistication with approachability—a symbol that conveys coverage, structure, and confidence.

The final design integrates harmoniously with the parent company’s visual system, ensuring brand cohesion across every vertical, from brokerage to lending to insurance, while giving Archway its own emblem of credibility.

Deliverables included:

• Logo exploration (43 conceptual directions)
• Final logomark and wordmark system
• Brand color and typography recommendations for cross-platform use

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With its new mark in place, Archway Insurance now has a distinct identity within its corporate family—one that communicates trust, protection, and expertise. The brand provides a cohesive bridge between real-estate transactions and insurance solutions, helping the parent company expand revenue streams while presenting a unified, premium image across all customer touchpoints.

The R&D Dept.’s work set the foundation for future marketing and digital build-outs, aligning Archway’s visual identity with the parent company’s mission to maximize value across the entire real-estate experience.

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