Aroma Crafters is a fast-growing candle and fragrance company built on a belief in transparency and natural ingredients. But their brand identity and online experience hadn’t caught up to their ambition.They needed a cohesive visual system, an elevated e-commerce presence, and an ongoing marketing engine that could translate their product excellence into predictable digital revenue.

The R&D Dept. partnered with Aroma Crafters to build a brand and digital platform that could scale.
We delivered a complete brand identity, Shopify design + development, and launched an ongoing marketing program that blends creative direction, photography, email strategy, social content, and analytics.

Our engagement model was fee + percentage of revenue, aligning our incentives directly with the brand’s growth.
This meant we weren’t just building assets—we were building a system designed to perform together.

Deliverables included:

• Visual identity system (logo suite, color, and typography)
• Shopify store design + custom build
• Product photography and art direction
• Email marketing setup + automations (flows, campaigns, analytics)
• Social content strategy and creative production
• Performance tracking and monthly optimization reports

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Since launch, Aroma Crafters’ brand now reflects the integrity of its ingredients and craftsmanship. The new Shopify site showcases products beautifully while simplifying purchase flow and driving measurable conversions.
Through ongoing marketing and analytics feedback, The R&D Dept. continues to help the brand grow sustainably—using data to guide creative and strategy decisions, month after month.

The partnership model has created alignment, transparency, and continuous improvement—exactly the kind of relationship The R&D Dept. was built for.

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