Creative Edge Packaging (CEP) had built a reputation as a trusted, high-quality supplier of custom packaging for food and consumer brands—but their online presence and communication strategy didn’t reflect their technical sophistication or scale.Despite serving enterprise clients, their brand language, website, and content strategy felt dated and inconsistent. They needed a unified identity and a digital platform that could drive inbound leads while establishing CEP as a thought leader in sustainable and innovative packaging solutions.

The R&D Dept. partnered with CEP to modernize their identity while maintaining brand recognition.
We refined their logo, introduced a cleaner and more confident visual system, and redefined the brand language and positioning to better reflect their leadership in sustainable, custom packaging.

Next, as a Webflow Expert Partner, we rebuilt CEP’s website from the ground up — focusing on UX clarity, content hierarchy, and conversion. The site now functions as both a showcase and a lead-generation engine, seamlessly integrating case studies, quote requests, and educational blog content to attract and convert B2B buyers.

Deliverables included:

• Logo modernization and refined brand identity system
• Brand language and positioning framework
• Custom Webflow design and development
• CMS architecture for blog and case studies
• SEO foundation and lead capture optimization

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The updated Creative Edge Packaging brand now communicates modernity, trust, and expertise — qualities already present in their product and service.The new Webflow site drives measurable lead generation and positions CEP as a go-to partner for sustainable and custom packaging solutions.With stronger brand language, consistent visual identity, and a scalable digital platform, CEP is now equipped to expand both market presence and inbound growth opportunities.