Bringing luxury landscape design to market with a new and truly unique identity.
Problem
What the business was up against
Dana Frank Design is a bespoke landscape architecture studio serving luxury residential and commercial clients across Beverly Hills and Pacific Palisades. Their work embodies balance — refined yet organic, architectural yet alive — but their brand identity didn’t reflect that. They needed a timeless mark that could sit comfortably alongside the world-class architects and designers they collaborate with, while feeling grounded, peaceful, and distinctly Dana Frank.
Solution
What we built, and why
The R&D Dept. partnered with Dana Frank Design to create a bespoke logo system that captures the brand’s natural elegance and quiet confidence. Through an iterative creative process, we explored several directions that balanced luxury minimalism with earthy sophistication — ultimately landing on a mark that feels both refined and rooted.
The final identity system was designed to translate seamlessly across print, signage, and digital applications, laying the foundation for future brand expansion.
Deliverables included:
- Logo exploration and final mark
- Typography and color recommendations
- Brand presentation for internal and client use
Result
What changed for the client
Dana Frank Design now has a logo that matches the caliber of their work — understated yet unmistakable. The mark speaks to their mastery of both structure and nature, helping the brand stand confidently in the luxury design space of Southern California. The new identity sets the tone for their next phase of growth, where every element — from a stone path to a letterform — reflects the same intentional artistry.