Dovetail Furniture

Services |
Communication Strategy | Brand Positioning | Design

A legacy B2B Furniture Company based in Los Angeles was looking for a modern update for their brand positioning, language, to launch their new website and better support their retailers.

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A problem is an opportunity
for you to do your best.

The brand had not been really been touched for 15+ years. The new CEO, Marco, along with the family owned leadership team, was eager to refresh their brand and prepare for growth.



Smart solutions in
full system design.

RESEARCH: Listening was key. Seeking to understand the heart and heritage of Dovetail's stakeholders forced us to adopt a keen ear. We observed intimately, seeing how they operate as a team in hopes of capturing the magic they already possessed.

DEVELOPMENT: We determined the exact right position for the brand based on who Dovetail already was and in relation to their marketplace competition. We discovered an amalgamation of the target and core demographic and their key psychological needs that Dovetail could fulfill.



When you're committed to something,
you accept no excuses, only results.

A whole new dovetail. Ready to be released to the world. We'll let you know when it's live.

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