An adults-only luxury boutique resort near Branson, Missouri needed a brand as distinctive as its treehouse nests, deckhouses and caverns.
Client
Grotto Resort
What we did
Branding | Marketing | Analytics
Outcome
70–75% occupancy
Live site
Visit the site ↗
Problem
What the business was up against
Grotto began as an idea: treehouse-style nests, deckhouses and caverns instead of traditional suites, in one of the most visited towns in the United States. It is now open and welcoming guests on Table Rock Lake.
Solution
What we built, and why
Research: We took a deep dive into boutique hotels throughout America - we scraped data from Google and built our own database to determine price points and settle on positioning.
Development: We worked through quite a bit of potential art and creative directions but finally landed on one that seemed to fit like a glove. Sophisticated, refined, and approachable luxury.
Result
What changed for the client
The property and the brand launched together as a modern take on a classic lake town, and yes, you can sleep in a cavern. Today Grotto runs at 70 to 75 percent occupancy, and we're evaluating sites for expansion.
We've stayed involved well past launch, from marketing and analytics to new guest experiences.