A hotel that doesn't exist yet, but is actively building treehouses, cabins, and caverns instead of traditional suites in one of the most visited towns in the United States.
Research: We took a deep dive into boutique hotels throughout America - we scraped data from google and built our own database to determine price points and settle on positioning.
Development: We worked through quite a bit of potential art and creative directions but finally landed on that seemed to fit like a glove. Sophisticated, refined, and approachable luxury.
STOKE IS HIGH. Yew! Both the property and the brand will be a new and wonderfully modern take for beautiful town. We can't wait to sleep in a cavern!