Hangar 24 had great beer. But the packaging didn't match the product inside and the website might have been designed and developed circa 1999, the logo, the brand, the positioning really was the result of the ongoing and building success of H24, but was piece mailed and bolted together over time. Hangar 24 needed a refresh and an update to align with the future growth and vision of the founder and executive leadership.
A fully reimagined and repositioned brand. We touched every piece of the business. Meeting weekly for strategy, alignment, and execution. Labels, boxes, new beer brands, print, digital, tap room design, photography, and a few tastings ;)
Ben and the team were so stoked on the results. The packaging matched the product for the first time in a long time, hiring suddenly became easy, and wholesalers and private beer clubs now had access to the beers they loved when they wanted them! New taprooms where opened, apparel sales increased. Now Ben operates on his own time table and fulfilling his passion of serving others.