Brand, product and team consulting for Joy, a Happy Money app experiment aimed at millennials' relationship with money.
Problem
What the business was up against
The head designer & sr. product manager were looking for an objective consultative opinion to help position and define the application they were tasked with building to help millennials change their relationship with money and their spending habits. This was achieved using deep machine learning and known psychological personality typing built into the application.
But the team was disjointed, being shuffled, and lacked alignment and clarity of vision - directly impacting their ability to execute, manage a building mountain of tech debt, and bring ideas to market.
Solution
What we built, and why
We sat with Joy's key stakeholders and application builders - so we could listen, learn, and design sprint. Together, we put our design thinking caps on and explored feature ideas. Our goal being to provide direction, alignment, and clarity for the broader Joy team involving design, development, and customer services - all tasked with execution of the application. (Not to mention increase users & 💰.)
Together, we built our daily off-site presentations, trainings, group and individual activities to engage the internal Joy team so they might best know how to leverage the application to their targeted audience but with actionable ideas and conclusions.
Result
What changed for the client
App of the day + Happier users. But mostly we're happy about the successful team bonding & clarity of execution, and we also just had fun building the app again! 🥳
Later this experiment was folded into the parent company Happy Money where they are continuing to leverage the user data and learning as part of their main product offering.