Client
Mill Village
What we did
Branding | Communication | Sales Process
Outcome
Live site
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Problem
What the business was up against
A new 12 unit community was being developed in Spokane, Washington (#GoZags) with the intention of selling the project within a 6-8 month window. There was no brand and no way to quickly and beautifully share the property to encourage buyers.
Solution
What we built, and why
Research: We investigated area surroundings and other developments to achieve price points, sales strategy, and appropriate community presentation and aesthetic.
Development: Built a brand to cleanly support a small + well-designed community in the Spokane area while making it attractive to a multi-million dollar buyer.
Result
What changed for the client
The entire complex sold faster than any development the client had participated in before and due to market conditions maximized the value of each unit through private transactions as opposed to the intended singular purchase - a happy result indeed and massive ROI.