B2B Face lift

Introduction

Modern Candle isn’t just another candle company — they are one of the top three candle manufacturers in the United States, producing private-label products for some of the biggest names in retail, hospitality, and lifestyle.

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But even with that level of operational strength, Modern Candle faced a familiar challenge: their brand and digital presence didn’t reflect their true capabilities. They needed a story, an identity, and a system that would speak to B2B buyers at scale. That’s where our partnership began.

Market Research & Revenue Modeling.

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Before touching design or marketing, we went deep into strategy:

• Competitive Analysis: Compared Modern Candle to both boutique and mass-market suppliers. We discovered a unique opening: scale with integrity — natural, safe, high-quality candles at a volume few others could match.
• Target Buyer Segments: Clarified the three key verticals:
  1. Retailers looking for premium private-label lines.
  2. Hospitality groups seeking safe, natural candles at scale.
  3. Corporate buyers needing custom-branded product.
• Revenue Goals: Modeled DTC-style equivalents for B2B — average order value (AOV), margin targets, and wholesale pipeline expectations through lead generation.

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Branding & Design

We then built a brand that could stand shoulder-to-shoulder with the clients Modern Candle serves:

• Identity Refresh: A clean, modern design system that communicated credibility and trust.
• Website (www.moderncandle.com): Structured for wholesale buyers — streamlined navigation, product storytelling, case studies, and easy inquiry flows.
• Messaging Framework: Clear focus on safety (no toxins, family-owned), sustainability, and reliability — the three attributes B2B buyers cared most about.

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Ongoing Partnership: Growth & Visibility

From there, our role expanded into long-term growth partnership:

• Google Ads & Search: Built digital campaigns to attract wholesale buyers actively searching for U.S.-based manufacturers.
• Content & Email Marketing: Positioned Modern Candle as a thought leader in natural ingredients and safe manufacturing — an edge in a market full of imported, lower-quality competitors.
• Brand Stewardship: Ensured every touchpoint, from presentations to packaging mockups, reinforced Modern Candle’s scale and professionalism.
• A new brand: Currently, we are slated to launch a more DTC facing brnad and product line to DIY candle makers
• Personal Project: With the help of Modern Candle R&D Dept. will be launching our own product line targeted at the surf industry.

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Results That Matter

• National Lead Generation: A steady pipeline of wholesale inquiries across retail, hospitality, and gifting sectors.
• Stronger Market Positioning: No longer just a “manufacturer,” Modern Candle now presents as a strategic partner to some of the largest brands in the country.
• Sustained B2B Growth: Increased qualified lead volume and stronger conversion metrics through digital marketing campaigns.

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Conclusion

Modern Candle’s story is proof that even industry leaders benefit from sharpening their brand and digital presence. By aligning strategy, identity, and marketing execution, they’ve been able to expand their reach and solidify their position as one of the top three U.S. candle manufacturers.

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At The R&D Dept., this is the kind of work we love: taking a company with massive capabilities and giving them the brand and marketing engine to match.

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👉 Want to see how a brand-first, revenue-focused approach could scale your B2B business? Let’s talk.

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