Case Study: Yona Solutions
Custom Build Staffing Agency rebrand in the Midwest.
Introduction
When Yona Solutions first approached us, they were already doing meaningful work in staffing and support services for healthcare, senior living, schools, and behavioral health. But their brand and web presence didn’t reflect the depth or professionalism of what they offered.
Our task was clear: reposition Yona Solutions through a rebrand and new website launch that would capture their expertise, communicate their value, and set them up for long-term growth.
Understanding the Challenge
Yona Solutions wasn’t just another staffing firm. Their work spans:
- Dining & Nutrition Services
- Environmental Services
- Facilities Management
- Operations Consulting
The challenge was to unify these diverse offerings under a single brand identity — one that would feel approachable yet authoritative across multiple industries.
The Rebrand
We began by working through the foundational elements of the Yona brand:
- Visual Identity: Designed a modern, professional look anchored by a distinctive bird icon that communicates clarity, guidance, and forward motion.
- Brand Language: Crafted messaging that positioned Yona as the partner who brings expertise and reliability to essential services.
- Archetypes & Personality: Leaned on the Sage archetype — wise, trustworthy, and practical — while ensuring warmth for the caregiving sectors they serve.
The Website Launch (www.yonasolutions.com)
With the brand refreshed, we built a new digital home that delivered both function and design:
- Clear Service Pages: Each offering got its own dedicated page with industry-specific examples and value propositions.
- B2B Focus: Structured content to speak directly to decision-makers in healthcare, senior living, schools, and behavioral health.
- Modern Design & Navigation: Clean layouts, intuitive flow, and strong CTAs to guide visitors toward contact and engagement.
- Scalable CMS: Built in Webflow for easy updates, future growth, and a platform that supports ongoing marketing initiatives.
Results & Impact
The rebrand and website relaunch have positioned Yona Solutions as a professional, trusted partner in their field:
- Clarity of Services: Prospects can now easily understand what Yona does and how they deliver value.
- Stronger Digital Presence: The site matches the scale and seriousness of the industries Yona serves.
- Growth Ready: With a unified brand and scalable website, Yona is set up to expand into new markets and services.
Conclusion
Our partnership with Yona Solutions shows how branding and web design aren’t just cosmetic — they’re strategic. By aligning identity, messaging, and digital presence, Yona can now confidently approach clients knowing their brand reflects the quality of their work.
At The R&D Dept., this is what we love to do: help companies clarify who they are, communicate it effectively, and build the digital infrastructure to grow.
👉 See the live site at yonasolutions.com.