Introducing Wise Surf Wax: A Small Batch Experiment in Surf, Family, and Sustainability
Wise Surf Wax is our newest R&D Dept. experiment — an all-natural, reef-safe wax made for ocean-minded families and surfers who care about the places they ride.
Sometimes the best ideas start with a simple “why not?”
Wise Surf Wax is one of those ideas — a small, in-house project from the team at The R&D Dept. born from weekends in the water and a deep love for the ocean. It’s not about chasing another product line or building a new business empire (though who knows where it could go); it’s about making something we believe in — clean, natural, and fun.
Made with all-natural ingredients and completely reef-safe, Wise Surf Wax is designed to perform without leaving a trace. It’s grippy, durable, and smooth, built for warm days, cold breaks, and everything in between.
This project also reflects something more personal. As a father of two boys raising a beach-loving family, I wanted to create a product and more products that matched our lifestyle — something we’d actually use, something we could feel good about putting into the world, and that is helpful.
At The R&D Dept., we see Wise as just the beginning — a playful, purpose-driven experiment in crafting products that serve our lives, our families, and our environment. Because innovation doesn’t always need a client brief — sometimes it starts with a surf session, a conversation in the sand, and a desire to do something a little wiser.
Stay tuned. More projects like this are already on the horizon.