Marshall Reddick Real Estate
Services |
Discoverability Strategy | Website | Paid Search
Discoverability strategy, website architecture and paid search for a multi-state real estate, property management and private lending firm.
Problem
What the business was up against
Marshall Reddick Real Estate operates brokerage, property management and private lending across several states. Its marketing needed a clearer system for getting found, from search and AI answers to paid channels.
Solution
What we built, and why
We led a discoverability advisory covering positioning, site architecture and publishing workflow, built a Webflow proof of concept for the next website, and managed paid channels including Google Ads and Yelp with a focus on real, qualified leads.
Result
What changed for the client
The team has a clear roadmap for its next website and a paid-media program tuned to lead quality rather than vanity metrics.
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